eMarketer reports that online video ads are one of the fastest-growing online ad formats. Research also shows it is one of the most effective.
Analysis shows that the performance of a variety of display ad formats served in the US during June, including in-stream video ads, and video player-ad interfaces, performed dramatically better than both standard banners and banners involving rich media, with or without video.
It appears people would just rather look and listen than read. Everyone promoting products and services online needs to pay attention to this trend. Kaboom Web Works believes it’s only going to grow bigger.